Brand Ambassador – Ardbeg & Glenmorangie
Dan Crowell is the Glenmorangie and Ardbeg Brand Ambassador for the Central Region of the United States. With over 25 years of spirits industry experience, Mr. Crowell works to highlight the broad range of Single Malt Scotch Whisky offerings for both brands across the Central region.
Dan grew up in Omaha and studied music at The University of Nebraska Lincoln before embarking on his career in the spirits industry. As a bartender, restaurant manager and bar owner, he learned a great deal about the business of spirits marketing and consumption. As the Luxury Brands Specialist and On-Premise Sales Manager at Sterling Distributing in Omaha, NE, Dan represented the divisional wine and spirits portfolio in Nebraska, developing a strong affinity for Glenmorangie and Ardbeg throughout his tenure.
Dan has thoroughly studied and completed extensive training and certification programs in spirits history and production, mixology, education, consultation and staff training. He is a member of the United States Bartenders Guild and of the Institute of Brewing & Distilling. He received his General Certificate in Distilling (GCD) from the Institute of Brewing and Distilling in 2016 and received his Certified Specialist of Spirits (CSS) designation from the Society of Wine Educators in 2012. He has served as an adjunct instructor for the Hospitality and Restaurant Leadership program at the Institute for the Culinary Arts in Omaha. He is also a published spirits writer, having been recognized with an Excellence in Journalism award from the Omaha Press Club. Dan enjoys spending time with his wife of 24 years, honing his skills as a drummer, and studying global spirits traditions and techniques.