Global Brand Ambassador, Amrut Distilleries
Ashok is a well known and widely respected personality in the global whisky industry. Ashok was awarded the ‘Icons of Whisky’, Whisky Ambassador of the Year in 2012 and 2016 by Whisky Magazine, U.K. The now established success of Amrut Indian Single Malt Whiskies in over 42 countries is widely credited to Ashok’s years of determined global travel. As the original Indian whisky missionary Ashok established the brand between 2004 and 2008 by clocking nearly 300,000 miles on the road in the UK alone, wearing out 3 cars in his travels. After which as an established and widely respected whisky expert Ashok travelled the globe in his words, “preaching and teaching” both industry professionals and whisky aficionados on the ways of Indian Single Malt Whisky.